The Evolution of Our Logo: A Journey Through Time
At System Plus, our logo has always been more than just a design; it’s a representation of who we are, where we’ve been, and where we’re heading. Over the years, our logo has evolved alongside our business, reflecting growth, change, and innovation. Here’s a look at how it all started and where we are today:
2009: Humble Beginnings
In 2009, System Plus was born, and so was our first logo. Designed to suit a small-town IT startup, it was simple, practical, and focused entirely on getting our name out there. Its primary colour was red, symbolising energy, passion, and a drive to succeed. It may not have been flashy, but it served its purpose: to establish our presence and build a foundation for the future.
2011: A Modern Update
With a few years under our belt, it was time for a change. In 2011, we introduced a more modern logo to better represent our ambitions. While it was a step forward in style, it never quite captured the identity we were striving for. This design was a bridge—a phase in our journey that allowed us to learn and grow as a business while keeping our visual identity aligned with the times.
2015: The Iconic Look
2015 marked a turning point. This was the year we introduced the logo that became synonymous with System Plus. The design shifted to a blue colour scheme, reflecting trust, professionalism, and reliability. The “plus” symbol took on a new significance, representing the North East—a nod to our roots and the community we serve. This logo wasn’t just a design; it became a symbol of nearly a decade of growth, success, and connection with our customers.
2025: The New Era
Now, in 2025, we’re unveiling our best logo yet. Clean, sleek, and ultra-modern, it embodies our forward-thinking approach and aligns with the contemporary digital landscape. Working with the “system.plus” concept, the “plus” symbol has been simplified to perfection. It’s not just a rebrand; it’s a statement. This new design reflects our commitment to staying ahead of the curve and delivering excellence in everything we do.
Why It Matters
Our logo’s evolution tells the story of System Plus—a story of ambition, innovation, and continuous improvement. Each design change wasn’t just about aesthetics; it was about aligning our brand with our values and the expectations of our customers.
As we step into this new chapter, we’re excited to carry forward the trust and relationships built under previous logos while embracing the fresh perspective this new design brings.
What do you think of the new logo? We’d love to hear your thoughts—does it reflect the System Plus you know and trust?